Hightail Vision Feedback

During the first year of the company's rebrand, Hightail's design team was in the early stages of forming a new product concept that differed from Hightail's current product offerings, called Spaces.

They approached me with questions about their target user: creative professionals. Specifically, how do professionals exchange work documents? When? With whom? For what? And why?

Beyond behaviors, our team wanted to learn how professionals would react to this product concept's features. What workflow problems, if any, might Spaces solve? What might improved upon, and how?

Most importantly, does Spaces hold value for the modern professional?

To tackle these critical questions, I strategized and executed a series of design lab workshops with 16 Bay Area professionals.

Below are reports featuring my research methodology, and an executive summary of the workshop learnings.

Please click on the following documents to view